Mobile marketing and other great advertising ideas!
The marketing for mobile phones is growing. More and more content is available on the mobile platform. Since almost every modern mobile phone is capable to run applications, movies, and games, it’s becoming very attractive for the business market to advertise on this media.
Let’s come up with the idea right away. The O’Neill TV clips which are located on their website right now are not very popular under the target group women (ages 17-20). However the core group (die-hard surfers) are familiar with the video content on the website, so that should be no problem. Since it’s our mission to attract the target group of women as I describes above, we came up with an idea for mobile video distribution.
The idea
The situation right now is that you can watch O’Neill videos on the website. These videos contains images of the coolest O’Neill surfers from the O’Neill surf and snowboard team. And are very popular under the website visitors of O’Neill.com. But for us it’s not enough. We want to reach a larger group, The women group. The way we want to realise this is to distribute the video’s on the mobile phone platform so you can easily watch them on your mobile phone.
Ok, But how does it work?
It’s very simple. We want to add an extra button next to the television window on the website where you can watch the internet clip. The extra button is called “Send To Phone”. When you hit this button. You will be automatically re-directed to a form where you can fill in your mobile phone number. When your number has been sent over to O’Neill, You’ll get an MMS message on your phone (Note: Your phone must support MMS, the multimedia alternative for SMS) with the video you saw in the television window on the O’Neill website. It’s up to you to share the video with your friends by Bluetooth. I personally hope the O’Neill video clips are going to be virals.
Other distribution ways.
After research we’ve found out that Youtube.com videos are very popular under the women target group. They add them as a gadget on their Hyves profile, or to use them on their weblog. I guess it’s a logical option to also release these O’Neill TV clips on youtube.com to reach more people. The benefit is that people get to know the brand O’Neill by this way.
That’s about it for this week. You’ll be the first to know if there are changes in the O’neill development.
M. Glas
